CHEVROLET INDEPENDENCE - 1931
The 1931 Chevrolet Series AE Independence cost slightly less than the 1930 Chevrolet Series AD Universal, despite some important improvements. First, the 1931 Chevrolet Series AE Independence was a larger, heavier car. Wheelbase was extended from 107 to 109 inches, and weight was up by as much as 95 pounds. Frames were stronger, and bodies were roomier and more stylish than ever. Prices were reduced by about $20 at the low end of the model line and by about $35 at the top. The starting price of $475 for the two-passenger roadster was the lowest in Chevrolet history. The 1931 coach model, still the most popular version of the Chevy, cost just $545. New at mid-season were a smart five-passenger coupe with integral trunk, a dashing cabriolet, and a convertible victoria called the Landau Phaeton. Representing the top of the line, the Landau sold for $650. Mechanical modifications to the 1931 Chevrolet Series AE Independence included a new vibration damper, a stouter engine block stiffened by the addition of integral ribs, a more durable clutch, and worm-and-sector steering to replace the outmoded worm-and-gear design. Wire wheels were now furnished with all models. DeLuxe models came with a smart chrome-plated wire mesh radiator guard, clearly inspired by the Cadillac V-16. Production slipped by about eight percent as the Depression deepened, but Ford's output plummeted by nearly two-thirds, and Chevrolet handily reclaimed first place.